Production

Why the freshest new programmes are being made using user-generated video

It can’t have escaped your notice that social video platforms are trying to steal your audiences and entertainment crown. [See more]

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A new era of factual and unscripted: Discover and trade fresh new content at MIPCOM with user-generated video

According to Deadline, there is a widespread sense of optimism amongst TV buyers that the next twelve months will be buoyant for the unscripted and… [See more]

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MIPCOM 2021: Harnessing audiences, to grow audiences

According to Forbes, primetime ratings for broadcast television have dropped precipitously in the last year or so. But this is nothing new. Ratings… [See more]

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MIPCOM 2021: Maximising the show experience with user-generated video

So, it’s almost here - MIPCOM 2021, the world's largest exhibition of studios and distributors. It promises to be quite a spectacle again, and for… [See more]

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Original programming for the holiday season: Why producers must spread a little UGV cheer this Christmas

Christmas television viewing figures fell to the lowest level on record in 2020, with the number of people switching on the box comparable to 1981.  … [See more]

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Why the 2020 Olympics has proven the unique storytelling ability of user generated video

I was worried about the reality of a pandemic-hit Olympic games. I am happy to admit I was wrong. Arguably the most iconic sporting spectacle on the… [See more]

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Euro 2020 – Why UGC is Bringing Sport Home for Broadcasters

So, football didn’t come home (let’s not even go into the heartbreak attached to that statement now), but it did generate some of the highest… [See more]

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The Shift Towards Unscripted TV Continues: How Producers Can Prevent that FOMO Feeling

The last 18 months of lockdowns and social distancing have highlighted how important the unscripted TV sector is to the entertainment industry, and… [See more]

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Future TV: Escapism is changing storytelling – why TV shows must become an immersive experience

Never has the need to take a break from reality been greater, yet increasingly we choose to let reality seep into the modes of entertainment we… [See more]

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UGC Trends: Making TV for Gen Z

2020 signalled a seismic shift in consumer entertainment habits.  Stuck at home during the pandemic, we became more reliant than ever on our devices… [See more]

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