Brand-advertising

2021 UGC Trends - How authentic do brands really want to be?

Covid-19 pushed brands to find alternative solutions to big budget, high production value campaigns - the traditional expectations for high impact… [See more]

Continue Reading


Look on the Fried Side of Life: Was KFC right to mimic one of lockdowns greatest viral videos in its latest ad campaign?

KFC’s latest social media advert invites you to take a Kentucky Fried staycay, a COVID-friendly alternative to the tropical vacay you may have had… [See more]

Continue Reading


Adapting to the new normal: The power of Storytelling using User-generated content

Now more than ever, staying connected matters most of all and as we're all in lockdown, people are sharing their stories and experiences of… [See more]

Continue Reading


1