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Brand advertising

Brands, Brand advertising, Christmas

Christmas 2021 Advertising Trends – Is Authenticity Still King with Consumers?

The holiday season is drawing near, and the Christmas advertising extravaganza will soon be upon...

2 minute read

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Brands, Brand advertising

The world is diverse: How brands can increase diverse representation with user-generated video

A new global survey by YouGov has revealed that advertisements are still failing to meet demands...

1 minute read

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Brands, Brand advertising

The influencer is dead, long live the creator

OK, so my headline might be a bit sensationalist. I don’t really believe that the power of the...

2 minute read

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Brands, Brand advertising

Brand Generated Content v User Generated Content

Spoiler alert! Consumers are a savvy bunch, they’re not blindly loyal to your brand like they once...

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Brands, Brand advertising

2021 UGC Trends - How authentic do brands really want to be?

Covid-19 pushed brands to find alternative solutions to big budget, high production value campaigns...

3 minute read

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Brand advertising

Look on the Fried Side of Life: Was KFC right to mimic one of lockdowns greatest viral videos in its latest ad campaign?

KFC’s latest social media advert invites you to take a Kentucky Fried staycay, a COVID-friendly...

1 minute read

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Virgin Media, Journalism, Commercial, Case study, Brand advertising

Adapting to the new normal: The power of Storytelling using User-generated content

Now more than ever, staying connected matters most of all and as we're all in lockdown, people are...

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