Christmas 2021 Advertising Trends – Is Authenticity Still King with Consumers?

The holiday season is drawing near, and the Christmas advertising extravaganza will soon be upon...

The world is diverse: How brands can increase diverse representation with user-generated video

A new global survey by YouGov has revealed that advertisements are still failing to meet demands...

Digital advertising spend is still on the rise but are your ads capturing consumer attention?

Digital advertising spend has increased dramatically worldwide in 2021. Global advertising spend is...

The influencer is dead, long live the creator

OK, so my headline might be a bit sensationalist. I don’t really believe that the power of the...

2021 UGC Trends - How authentic do brands really want to be?

Covid-19 pushed brands to find alternative solutions to big budget, high production value campaigns...

Cogs Whirring?

All five of the DIY ad remakes by members of the public of major ads in ITV’s "The People’s Ad Break