2021 UGC Trends - How authentic do brands really want to be?

Covid-19 pushed brands to find alternative solutions to big budget, high production value campaigns - the traditional expectations for high impact… [See more]

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Cogs Whirring?

All five of the DIY ad remakes by members of the public of major ads in ITV’s "The People’s Ad Break" beat the originals on brand recall, we heard… [See more]

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