Digital advertising spend has increased dramatically worldwide in 2021. Global advertising spend is expected to surge by 10.4% to $634bn, whilst… [See more]
OK, so my headline might be a bit sensationalist. I don’t really believe that the power of the influencer has gone up in flames – it’s a massive… [See more]
Spoiler alert! Consumers are a savvy bunch, they’re not blindly loyal to your brand like they once were. In addition, they’re used to, and… [See more]
Covid-19 pushed brands to find alternative solutions to big budget, high production value campaigns - the traditional expectations for high impact… [See more]
All five of the DIY ad remakes by members of the public of major ads in ITV’s "The People’s Ad Break" beat the originals on brand recall, we heard… [See more]