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Production (4)
MIPCOM 2021: Maximising the show experience with user-generated video
So, it’s almost here - MIPCOM 2021, the world's largest exhibition of studios and distributors. It...
2 minute read
Original programming for the holiday season: Why producers must spread a little UGV cheer this Christmas
Christmas television viewing figures fell to the lowest level on record in 2020, with the number of...
1 minute read
Why the 2020 Olympics has proven the unique storytelling ability of user generated video
I was worried about the reality of a pandemic-hit Olympic games. I am happy to admit I was wrong....
2 minute read
Euro 2020 – Why UGC is Bringing Sport Home for Broadcasters
So, football didn’t come home (let’s not even go into the heartbreak attached to that statement...
2 minute read
The Shift Towards Unscripted TV Continues: How Producers Can Prevent that FOMO Feeling
The last 18 months of lockdowns and social distancing have highlighted how important the unscripted...
2 minute read
Future TV: Escapism is changing storytelling – why TV shows must become an immersive experience
Never has the need to take a break from reality been greater, yet increasingly we choose to let...
2 minute read
UGC Trends: Making TV for Gen Z
2020 signalled a seismic shift in consumer entertainment habits. Stuck at home during the...
3 minute read
What does user-generated content have to do with professional TV Production and broadcast?
What is the fabulous, extraordinary, and compelling thing that is user-generated content (UGC), and...
2 minute read
Is UGC just low quality home video?
The most compelling thing about user-generated content (UGC) is the rawness and authenticity of...
2 minute read
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