Newsflare Blog

Christmas 2021 Advertising Trends – Is Authenticity Still King with Consumers?

The holiday season is drawing near, and the Christmas advertising extravaganza will soon be upon...

Mind the gap – how independent producers can tap into user-generated video and compete with deep-pocketed streaming counterparts

Online demand for content grew as the world went into lockdown, a demand that continues to surge...

MIPCOM Factual Trends: Activism, social change and the importance of UGV in informing, educating and entertaining audiences through diverse storytelling

There’s a long-standing three-way relationship between popular culture, social change, and the...

All-access sports shows, and how UGV can help drive established audiences to the factual genre

Sport has always provided the playbook for successfully engaging audiences, and live sports shows...

MIPCOM Factual Trends: Why UGV is proving to be a great medium for innovative modern history programming

TV has always been a powerful medium for delivering compelling and engaging insights into history...

Why the freshest new programmes are being made using user-generated video

It can’t have escaped your notice that social video platforms are trying to steal your audiences...

A new era of factual and unscripted: Discover and trade fresh new content at MIPCOM with user-generated video

According to Deadline, there is a widespread sense of optimism amongst TV buyers that the next...

The world is diverse: How brands can increase diverse representation with user-generated video

A new global survey by YouGov has revealed that advertisements are still failing to meet demands...

MIPCOM 2021: Harnessing audiences, to grow audiences

According to Forbes, primetime ratings for broadcast television have dropped precipitously in the...

User-Generated Commercials - What can the advertising industry learn from Doggface208’s Fleetwood Mac TikTok?

User-Generated Commercials: What can the advertising industry learn from Doggface208’s Fleetwood...