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Newsflare Blog
Get the latest insights, news and updates from the Newsflare team including new initiatives, interviews with our partners, and much more.
What does user-generated content have to do with professional TV Production and broadcast?
What is the fabulous, extraordinary, and compelling thing that is user-generated content (UGC), and...
2 minute read
Is UGC just low quality home video?
The most compelling thing about user-generated content (UGC) is the rawness and authenticity of...
2 minute read
High quality UGC video is here to stay
The UGC Misconception Earlier this morning, I Googled 'high quality videos' and to no surprise,...
1 minute read
2021 UGC Trends - How authentic do brands really want to be?
Covid-19 pushed brands to find alternative solutions to big budget, high production value campaigns...
3 minute read
Look on the Fried Side of Life: Was KFC right to mimic one of lockdowns greatest viral videos in its latest ad campaign?
KFC’s latest social media advert invites you to take a Kentucky Fried staycay, a COVID-friendly...
1 minute read
Why producers need to stop pitching archive shows
I am going to start with a bold statement - no quality archive-format TV show can deliver the level...
2 minute read
User-Generated Commercials: What can the advertising industry learn from Doggface208’s Fleetwood Mac TikTok?
User-Generated Commercials: What can the advertising industry learn from Doggface208’s Fleetwood...
2 minute read
The top 5 broadcasting concerns in 2020, and how producers can overcome them when pitching unscripted content
2020 has been a particularly difficult and eventful year for broadcasting and production. You might...
4 minute read
Four brands that successfully filled the creative content gap during COVID-19
The COVID-19 pandemic created a perfect storm for brands, production companies, and creative...
2 minute read
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