The UGC Misconception
Earlier this morning, I Googled 'high quality videos' and to no surprise, the first 10 links on Google were all from stock footage companies promoting their video content to the world.
As audiences are less likely to mindlessly scroll through content feeds to be distracted, they’re instead, seeking experiences that add meaning to their lives, and as UGC is 35% more memorable than other media, and 50% more trusted, some would argue the lifeless, story-less form of stock video content doesn't drive high-quality engagement and build meaningful connections with your audience.
This brings me to a common misconception I'm noticing when people approach me at Newsflare to buy viral videos or are creative researchers who are researching new ideas for a project they have coming up:
'UGC videos is not high-enough quality'
'It's filmed vertically on shaky phones'
+ 192k High-Quality UGC Videos
These are all common phrases I hear everyday, but did you know, Newsflare's user-generated content library has over 192k high-quality videos on our platform?
High quality videos are so important to grab your audience's attention and research shows that visitors to websites that include UGC spend 90% more time on the site.
Whether you're planning your next TV Commercial, archive clip show or a social media digital advertising campaign, look no further than using UGC. UGC posts shared to social channels see a 28% higher engagement rate than standard brand posts, so step aside stock footage, UGC is taking over.
If you're doing some research for a new project, and are searching for engaging high-quality videos to use in your next advertising campaign, TV Commercial or for breaking news to host on social media or your website, get in touch with Newsflare to request access to all our videos which are licensed and ready for you to use.
Researcher's Top Picks of HD Video Content from Newsflare.
Volcano de Fuego erupts in beautiful Timelapse
Icy conditions cause a water ball to instantly freeze in a mesmerising pattern
Drone films tanker ship sailing into dramatic Northern Ireland sunset
Intrepid photographer captures world's most luxurious high-rise apartments
Stunning footage shows murmuration of starlings with picturesque sunset background in UK
Close-up of oddly beautiful angora cat with green AND blue eye
Mesmerising moment troop of 26 base jumpers leap from Norwegian cliff face in formation