--- title: User-generated content delivers real emotion to create highly engaged audiences description: It takes 2 seconds to engage an audience in the digital realm. Find out how user-generated video is engaging audiences, eliciting emotional connections and driving revenue. image: https://blog.newsflare.com/hubfs/Screenshot%202020-08-20%20at%2017.47.33.png --- [![newsflare-logo-charcoal-strapline_2021 (2)](https://blog.newsflare.com/hs-fs/hubfs/newsflare-logo-charcoal-strapline_2021%20(2).png?width=383&height=91&name=newsflare-logo-charcoal-strapline_2021%20(2).png "newsflare-logo-charcoal-strapline_2021 (2)")](https://www.newsflare.com/) - [Contact](https://www.newsflare.com/about/contact) - Submenu - [Upload](https://www.newsflare.com/upload) - [Create account](https://www.newsflare.com/account/signup) - [Buy video](https://www.newsflare.com/about/commercial) - [Get exposure](https://www.newsflare.com/sellyourvideo) - [Contact](https://www.newsflare.com/about/contact) - Submenu - [Upload](https://www.newsflare.com/upload) - [Create account](https://www.newsflare.com/account/signup) - [Buy video](https://www.newsflare.com/about/commercial) - [Get exposure](https://www.newsflare.com/sellyourvideo) Close ![](https://blog.newsflare.com/hubfs/Screenshot%202020-08-20%20at%2017.47.33.png) # User-generated content delivers real emotion to create highly engaged audiences Published by [Terry Pierce](https://blog.newsflare.com/author/terry-pierce) on Aug 26, 2020 3:52:14 PM ![Screenshot 2020-08-20 at 17.47.33](https://blog.newsflare.com/hs-fs/hubfs/Screenshot%202020-08-20%20at%2017.47.33.png?width=1626&name=Screenshot%202020-08-20%20at%2017.47.33.png) Remember the two-second rule. No, I haven’t just dropped my snack on the floor! The key finding of one of the largest on-going neuroscience studies in the world is that you only have two seconds to capture an audience's attention in the digital realm. This fact alone might strike fear into the hearts of publishers and brands all over the world. But it gets worse - according to the facial coding study conducted by Mars, in addition to capturing attention you also need to create an emotional connection. The secret sauce of capturing audience attention is hotly contested. To capture attention you need strong emotional appeal though dynamic visuals and audio. The more they are engaged the more they will trust, share, refer and simply watch. In return you get monetisation, and loyal audiences who choose you. With UGC you can develop a magic formula to combine emotion and simple testing to grow fast. >   > > **Attention is on the decline, emotion is on the rise.** > >   What are you going to do to ensure your content is so compelling, no one wants to swipe past it? How are you going to capture peak attention, and contain the stimuli needed to trigger emotion? With the help of our compelling user-generated content, our publishers are being creative with their content. Testing different formats have helped them spark audiences' attention and deliver a real emotional connection. Once you have the two together, you can trigger their impulse to stop, fully engage themselves in the stories leading to increased revenues from engaging content. Try watching the video below without feeling something and then let your audience do the same! Interested to hear more about how UGC can help you? Get in touch with us today. [![Get In Touch](https://no-cache.hubspot.com/cta/default/4844240/8288587d-b56f-41e8-9156-9fe0575b7131.png)](https://cta-redirect.hubspot.com/cta/redirect/4844240/8288587d-b56f-41e8-9156-9fe0575b7131) [Back to Blog](https://blog.newsflare.com) - [Tweet](https://twitter.com/share) ## Related Articles ## [Trolls or Truths – UGC’s role in counteracting misinformation](https://blog.newsflare.com/trolls-or-truths-ugcs-role-in-counteracting-misinformation) How first-person video helps to counteract misinformation A wealth of misinformation,... [Read More](https://blog.newsflare.com/trolls-or-truths-ugcs-role-in-counteracting-misinformation) ## [MIPCOM 2021: Harnessing audiences, to grow audiences](https://blog.newsflare.com/mipcom-2021-harnessing-audiences-to-grow-audiences) According to Forbes, primetime ratings for broadcast television have dropped precipitously in the... [Read More](https://blog.newsflare.com/mipcom-2021-harnessing-audiences-to-grow-audiences) ## [MIPCOM Factual Trends: Activism, social change and the importance of UGV in informing, educating and entertaining audiences through diverse storytelling](https://blog.newsflare.com/activism-social-change-and-the-importance-of-ugv-in-diverse-storytelling) There’s a long-standing three-way relationship between popular culture, social change, and the... [Read More](https://blog.newsflare.com/activism-social-change-and-the-importance-of-ugv-in-diverse-storytelling) [![newsflare-logo-charcoal-strapline_2021 (2)](https://blog.newsflare.com/hs-fs/hubfs/newsflare-logo-charcoal-strapline_2021%20(2).png?width=383&height=91&name=newsflare-logo-charcoal-strapline_2021%20(2).png "newsflare-logo-charcoal-strapline_2021 (2)")](https://www.newsflare.com/) ##### For buyers - [Buy from Newsflare](https://www.newsflare.com/about/buying-from-newsflare) - [Get started](https://www.newsflare.com/account/signup) - [Trending video](https://www.newsflare.com/topic/trending) - [Staff picks](https://www.newsflare.com/topic/newsflare-picks) - [Buyer blog](https://blog.newsflare.com/?__hstc=94307330.28c35527f0fa43c95bc2c45b06a0a307.1641442443769.1641448841952.1641455061451.3&__hssc=94307330.2.1641455061451&__hsfp=3379298706) ##### For filmers - [Earn with Newsflare](https://www.newsflare.com/sellyourvideo) - [Upload](https://www.newsflare.com/upload) - [Inspiration](https://www.newsflare.com/videobrief) - [FAQs](https://www.newsflare.com/about/faq) - [Youtube programme](https://help.newsflare.com/hc/en-gb/articles/115001945125-How-to-make-money-from-YouTube-) - [Community blog](https://blog.newsflare.com/community?__hstc=94307330.28c35527f0fa43c95bc2c45b06a0a307.1641442443769.1641741839266.1641783679204.12&__hssc=94307330.1.1641783679204&__hsfp=3651485065) ##### Company - [About](https://www.newsflare.com/about) - [Team](https://www.newsflare.com/about/team) - [Careers](https://www.newsflare.com/about/careers) - [Press](https://www.newsflare.com/about/press) - [Contact us](https://www.newsflare.com/about/contact) ##### Legal - [Privacy policy](https://www.newsflare.com/about/privacy) - [Terms of service](https://www.newsflare.com/about/terms) - [Editorial Licensing T&Cs](https://www.newsflare.com/about/editorial-terms) - [Production Licensing T&Cs](https://www.newsflare.com/about/production-terms) © 2026 Newsflare Limited. All rights reserved. # Newsflare - - - - -