Morgan Schofield
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Morgan Schofield





High quality UGC video is here to stay

The UGC Misconception Earlier this morning, I Googled 'high quality videos' and to no surprise, the first 10 links on Google were all from stock… [See more]

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2021 UGC Trends - How authentic do brands really want to be?

Covid-19 pushed brands to find alternative solutions to big budget, high production value campaigns - the traditional expectations for high impact… [See more]

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Look on the Fried Side of Life: Was KFC right to mimic one of lockdowns greatest viral videos in its latest ad campaign?

KFC’s latest social media advert invites you to take a Kentucky Fried staycay, a COVID-friendly alternative to the tropical vacay you may have had… [See more]

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Why producers need to stop pitching archive shows

I am going to start with a bold statement - no quality archive-format TV show can deliver the level of uniqueness, or audience attention, that… [See more]

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