Morgan Schofield
Author

Morgan Schofield





Euro 2020 – Why UGC is Bringing Sport Home for Broadcasters

So, football didn’t come home (let’s not even go into the heartbreak attached to that statement now), but it did generate some of the highest… [See more]

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Brand Generated Content v User Generated Content

Spoiler alert! Consumers are a savvy bunch, they’re not blindly loyal to your brand like they once were. In addition, they’re used to, and… [See more]

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High quality UGC video is here to stay

The UGC Misconception Earlier this morning, I Googled 'high quality videos' and to no surprise, the first 10 links on Google were all from stock… [See more]

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2021 UGC Trends - How authentic do brands really want to be?

Covid-19 pushed brands to find alternative solutions to big budget, high production value campaigns - the traditional expectations for high impact… [See more]

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Look on the Fried Side of Life: Was KFC right to mimic one of lockdowns greatest viral videos in its latest ad campaign?

KFC’s latest social media advert invites you to take a Kentucky Fried staycay, a COVID-friendly alternative to the tropical vacay you may have had… [See more]

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Why producers need to stop pitching archive shows

I am going to start with a bold statement - no quality archive-format TV show can deliver the level of uniqueness, or audience attention, that… [See more]

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