It can’t have escaped your notice that social video platforms are trying to steal your audiences and entertainment crown. [See more]

According to Deadline, there is a widespread sense of optimism amongst TV buyers that the next twelve months will be buoyant for the unscripted and… [See more]

 A new global survey by YouGov has revealed that advertisements are still failing to meet demands for diverse representation.  At a global level, two… [See more]

According to Forbes, primetime ratings for broadcast television have dropped precipitously in the last year or so. But this is nothing new. Ratings… [See more]

User-Generated Commercials: What can the advertising industry learn from Doggface208’s Fleetwood Mac TikTok? [See more]

So, it’s almost here - MIPCOM 2021, the world's largest exhibition of studios and distributors. It promises to be quite a spectacle again, and for… [See more]

Christmas television viewing figures fell to the lowest level on record in 2020, with the number of people switching on the box comparable to 1981.  … [See more]

Digital advertising spend has increased dramatically worldwide in 2021. Global advertising spend is expected to surge by 10.4% to $634bn, whilst… [See more]

OK, so my headline might be a bit sensationalist. I don’t really believe that the power of the influencer has gone up in flames – it’s a massive… [See more]

I was worried about the reality of a pandemic-hit Olympic games. I am happy to admit I was wrong. Arguably the most iconic sporting spectacle on the… [See more]