Morgan Schofield
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Morgan Schofield





Why the freshest new programmes are being made using user-generated video

It can’t have escaped your notice that social video platforms are trying to steal your audiences and entertainment crown. [See more]

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A new era of factual and unscripted: Discover and trade fresh new content at MIPCOM with user-generated video

According to Deadline, there is a widespread sense of optimism amongst TV buyers that the next twelve months will be buoyant for the unscripted and… [See more]

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The world is diverse: How brands can increase diverse representation with user-generated video

 A new global survey by YouGov has revealed that advertisements are still failing to meet demands for diverse representation.  At a global level, two… [See more]

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MIPCOM 2021: Harnessing audiences, to grow audiences

According to Forbes, primetime ratings for broadcast television have dropped precipitously in the last year or so. But this is nothing new. Ratings… [See more]

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User-Generated Commercials - What can the advertising industry learn from Doggface208’s Fleetwood Mac TikTok?

User-Generated Commercials: What can the advertising industry learn from Doggface208’s Fleetwood Mac TikTok? [See more]

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MIPCOM 2021: Maximising the show experience with user-generated video

So, it’s almost here - MIPCOM 2021, the world's largest exhibition of studios and distributors. It promises to be quite a spectacle again, and for… [See more]

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Original programming for the holiday season: Why producers must spread a little UGV cheer this Christmas

Christmas television viewing figures fell to the lowest level on record in 2020, with the number of people switching on the box comparable to 1981.  … [See more]

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Digital advertising spend is still on the rise but are your ads capturing consumer attention?

Digital advertising spend has increased dramatically worldwide in 2021. Global advertising spend is expected to surge by 10.4% to $634bn, whilst… [See more]

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The influencer is dead, long live the creator

OK, so my headline might be a bit sensationalist. I don’t really believe that the power of the influencer has gone up in flames – it’s a massive… [See more]

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Why the 2020 Olympics has proven the unique storytelling ability of user generated video

I was worried about the reality of a pandemic-hit Olympic games. I am happy to admit I was wrong. Arguably the most iconic sporting spectacle on the… [See more]

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