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Newsflare Blog
Get the latest insights, news and updates from the Newsflare team including new initiatives, interviews with our partners, and much more.
Original programming for the holiday season: Why producers must spread a little UGV cheer this Christmas
Christmas television viewing figures fell to the lowest level on record in 2020, with the number of...
1 minute read
Digital advertising spend is still on the rise but are your ads capturing consumer attention?
Digital advertising spend has increased dramatically worldwide in 2021. Global advertising spend is...
2 minute read
The influencer is dead, long live the creator
OK, so my headline might be a bit sensationalist. I don’t really believe that the power of the...
2 minute read
Why the 2020 Olympics has proven the unique storytelling ability of user generated video
I was worried about the reality of a pandemic-hit Olympic games. I am happy to admit I was wrong....
2 minute read
Euro 2020 – Why UGC is Bringing Sport Home for Broadcasters
So, football didn’t come home (let’s not even go into the heartbreak attached to that statement...
2 minute read
Brand Generated Content v User Generated Content
Spoiler alert! Consumers are a savvy bunch, they’re not blindly loyal to your brand like they once...
2 minute read
The Shift Towards Unscripted TV Continues: How Producers Can Prevent that FOMO Feeling
The last 18 months of lockdowns and social distancing have highlighted how important the unscripted...
2 minute read
Future TV: Escapism is changing storytelling – why TV shows must become an immersive experience
Never has the need to take a break from reality been greater, yet increasingly we choose to let...
2 minute read
UGC Trends: Making TV for Gen Z
2020 signalled a seismic shift in consumer entertainment habits. Stuck at home during the pandemic,...
3 minute read
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