Why the freshest new programmes are being made using user-generated video
It can’t have escaped your notice that social video platforms are trying to steal your audiences and entertainment crown.
The rise of social video
People are increasingly rejecting traditional cable and broadcast shows, and are instead tuning to Facebook Watch, IGTV, TikTok, Snapchat, and YouTube. They’re choosing to spend their time watching channels and content made by people like them, or people they aspire to be.
And we’re not just talking quick time-wasting clips of animals and people doing funny stuff here. IGTV, Facebook Watch and YouTube are also delivering ratings-busting reality and factual entertainment shows. Take, for example, the recent IGTV mini-series created by footballers Trent Alexander-Arnold and Andrew Robertson, which generated more than 1 million viewers per episode.
Likewise, video streaming services such as Streamfire and Nebula are becoming the go-to destination for long form and even feature length shows, made by and starring creators.
In the digital era, anything goes. Anyone can have access to the technology to produce, upload and distribute content to a global audience, and the shows they are making are well planned, well executed, have high-production value, and capture unique and otherwise untold stories.
Creators are no longer on the fringes of mainstream entertainment; they are at the very heart of it - the freshest new programmes are now being made using user-generated video (UGV).
Buyers and commissioners, it’s time to take a slice of the creator economy pie
UGV offers a continuous supply of fresh content, new ideas and jaw-dropping entertainment, with the opportunity to get more of the shows you want, and audiences demand, into production quickly and at a lower cost. I promise it works…
A recent Comedy Central series made using Newsflare UGV almost exclusively, resulted in viewing figures 58% above the slot average and racked up the channel’s highest rated daily viewing figure.
Whilst another production for MTV, made by licensing UGV from Newsflare, has remained popular for eight seasons (with more to come) because it delivers a wide variety of content including the uber-specific and unique footage audiences desire.
Want fresh new programmes? Tap into UGV, the greatest show on earth
Life, with all its colour and craziness, sights and sounds, triumphs, and tragedies, is the greatest show on earth. A spectacle that demands to be shared with audiences everywhere, through engaging, captivating, and enthralling user-generated video.
Newsflare’s constantly growing global membership of filmers are out there capturing life as it happens, uploading new clips all day, every day, to our huge, ever-expanding vault. It’s alive with diverse, emotionally powerful content and fresh ideas that will resonate deeply with audiences
Moments that matter are being captured everywhere, all the time, and your audiences are hungry to see them. So, dive into Newsflare, and give them a front-row seat to the greatest show on earth.