Newsflare Blog

Why producers need to stop pitching archive shows

I am going to start with a bold statement - no quality archive-format TV show can deliver the level...

Social media advertising spend is rising, embrace powerful videos to grow your revenues

Maybe you’re a publisher with a loyal audience in a hot niche. An editor with a strong circulation....

User-Generated Commercials: What can the advertising industry learn from Doggface208’s Fleetwood Mac TikTok?

User-Generated Commercials: What can the advertising industry learn from Doggface208’s Fleetwood...

The top 5 broadcasting concerns in 2020, and how producers can overcome them when pitching unscripted content

2020 has been a particularly difficult and eventful year for broadcasting and production. You might...

The 2020 US Presidential Election: Why eye-witness video is vital when covering a story of global significance

With just weeks left in the 2020 Presidential election race, Americans face an epic choice. Billed...

The role of eye-witness video in telling the story of the 2020 US Presidential Election

With just weeks left in the 2020 Presidential election race, Americans face an epic choice. Billed...

Four brands that successfully filled the creative content gap during COVID-19

The COVID-19 pandemic created a perfect storm for brands, production companies, and creative...

User-generated content delivers real emotion to create highly engaged audiences

Remember the two-second rule. No, I haven’t just dropped my snack on the floor! The key finding of...

Digital transformation is key to growing engagement, reach and revenue

The efficacy of video as a mechanism for advertisers is not going away. According to JW Player's...