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Newsflare Blog

Get the latest insights, news and updates from the Newsflare team including new initiatives, interviews with our partners, and much more.

Brands, Brand advertising

Brand Generated Content v User Generated Content

Spoiler alert! Consumers are a savvy bunch, they’re not blindly loyal to your brand like they once...
2 minute read
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Production

The Shift Towards Unscripted TV Continues: How Producers Can Prevent that FOMO Feeling

The last 18 months of lockdowns and social distancing have highlighted how important the unscripted...
2 minute read
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PR

Newsflare Announces Sponsorship of The Future of Media Technology 2021

Newsflare, a world-leading provider of eye-witness video and user-generated content for media...
1 minute read
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Production

Future TV: Escapism is changing storytelling – why TV shows must become an immersive experience

Never has the need to take a break from reality been greater, yet increasingly we choose to let...
2 minute read
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Production

UGC Trends: Making TV for Gen Z

2020 signalled a seismic shift in consumer entertainment habits. Stuck at home during the pandemic,...
3 minute read
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Future of News Publishing: Video Journalism, UGC, and the importance of YouTube

The South China Morning Post (SCMP) continues to proactively address the global need for reliable...
4 minute read
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How to Get Started with UGC: A Practical Guide for Producers

From speaking to TV producers recently, it feels like recovery is finally underway, and demand for...
2 minute read
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facebook

Are you a Facebook Guru?

Take the Quiz Test your knowledge on Facebook to get the chance to access some insider tips on how...
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How can publishers set up shop on the social high street of the future?

Informed observers have been predicting that the internet would transform commerce since the 1990s,...
3 minute read
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Production

What does user-generated content have to do with professional TV Production and broadcast?

What is the fabulous, extraordinary, and compelling thing that is user-generated content (UGC), and...
2 minute read
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