With large swathes of the UK currently experiencing a heavy bout of ‘thundersnow’, our researchers have been hard at work shovelling through some of the most compelling footage on the web. Keeping across a range of different platforms, including Twitter, Youtube, and Instagram, the newsdesk have been kept busy with all the content that is being uploaded online.
Content curators like Newsflare face the tough challenge of trying to identify which stories and angles are worth spreading. With weather events like this, our clients always want to depict a broad panorama of how people are being affected by, or overcoming, the conditions. Whether it’s snow falling against a famous backdrop, or people venturing outdoors to take on mother nature, it is our job to recognise which videos tell the best stories.
We also rely upon a heavily engaged pool of contributors who enjoy filming weather events. Newsflare members such as MartinStorm and Ocean-Image are always on hand to film high quality footage if weather is making the news. And with such a vast archive, we’re always well stocked whenever TV shows like Britain’s Wildest Weather come calling.
But the most important aspects of our work concern the editorial decisions we make regarding the safety of our contributors, and anyone else who wishes to upload to us. UK weather is relatively free from catastrophic events such as tornadoes and tsunamis. But, as we too often see in the news, complacency can be a deadly attitude when it comes to weather events.
We don’t encourage risk taking: anyone who disregards the weather warnings in place and puts themselves in unnecessary danger while shooting footage will not find much joy with Newsflare. We aim to remunerate only those who have safely captured a video, or professionals well aware of the potential dangers of their hobby. If someone has been unavoidably caught up in events, then we consider any ensuing footage in the spirit of documentation. In each case, our editorial team make an informed decision about how the video has been captured.
We’re always enthusiastic about our members accomplishing amazing things in any field. We have an awe-inspiring collection of regular uploaders with specialisms as diverse as science, travel, and art. It always amazes us how creative and talented our member-base is, as they push themselves harder and go to greater lengths to come up with fantastic new content. But we draw the line whenever lives are put at risk. And when it comes to weather events like hurricanes and severe flooding, that spirit of competition and daring can sometimes end in disaster.
“Extreme weather events can pose a very real threat to people’s lives which makes them difficult to cover from an amateur footage perspective,” said Mark Morris, Newsflare’s head of news.
“However, it’s Newsflare’s job to help news organisations around the world cover extreme weather events, like this week’s snow in the UK.”
“We rely on members of the public for our footage but we don’t want people getting hurt. Therefore, we never encourage people to put themselves or anyone else at risk by going out and filming a storm if it’s dangerous, and if someone does manage to capture some footage, we make sure they’re safe before encouraging them to upload,” he continued.
“We work with video footage of storms from all over the world and one thing that is always astonishing is how quickly large swathes of land can flood. It’s important our members check local weather reports, use their own judgment and take the power of nature very seriously.”
With another few days of this arctic blast ahead of us, our responsible video sourcing will continue to surface compelling, ethical content for our clients to use. So stay safe, stay warm, and stay uploading!
If you’re able to safely capture some storm footage, please upload it to our website. And don’t forget to respond to our ‘Arctic blast due to hit Britain’ assignment for the best chance of being featured in any future productions!