2021 UGC Trends - How authentic do brands really want to be?

Covid-19 pushed brands to find alternative solutions to big budget, high production value campaigns - the traditional expectations for high impact… [See more]

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2020: the year first-person video came of age

                  The creativity, skill, humour and bravery shown by our global community of 40,000-plus members this year has been astounding. From… [See more]

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Look on the Fried Side of Life: Was KFC right to mimic one of lockdowns greatest viral videos in its latest ad campaign?

KFC’s latest social media advert invites you to take a Kentucky Fried staycay, a COVID-friendly alternative to the tropical vacay you may have had… [See more]

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Why producers need to stop pitching archive shows

I am going to start with a bold statement - no quality archive-format TV show can deliver the level of uniqueness, or audience attention, that… [See more]

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Social media advertising spend is rising, embrace powerful videos to grow your revenues

Maybe you’re a publisher with a loyal audience in a hot niche. An editor with a strong circulation. A news broadcaster with great viewing figures. If… [See more]

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Trolls or Truths – UGC’s role in counteracting misinformation

            How first-person video helps to counteract misinformation A wealth of misinformation, viral lies, overwhelming uncertainties and twisted… [See more]

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User-Generated Commercials - What can the advertising industry learn from Doggface208’s Fleetwood Mac TikTok?

User-Generated Commercials: What can the advertising industry learn from Doggface208’s Fleetwood Mac TikTok? [See more]

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User-Generated Commercials: What can the advertising industry learn from Doggface208’s Fleetwood Mac TikTok?

User-Generated Commercials: What can the advertising industry learn from Doggface208’s Fleetwood Mac TikTok? [See more]

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The top 5 broadcasting concerns in 2020, and how producers can overcome them when pitching unscripted content

2020 has been a particularly difficult and eventful year for broadcasting and production. You might initially question why, given that during… [See more]

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The 2020 US Presidential Election: Why eye-witness video is vital when covering a story of global significance

With just weeks left in the 2020 Presidential election race, Americans face an epic choice. Billed as the most important election in US history, the… [See more]

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