Trolls or Truths – UGC’s role in counteracting misinformation

            How first-person video helps to counteract misinformation A wealth of misinformation, viral lies, overwhelming uncertainties and twisted… [See more]

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User-Generated Commercials: What can the advertising industry learn from Doggface208’s Fleetwood Mac TikTok?

User-Generated Commercials: What can the advertising industry learn from Doggface208’s Fleetwood Mac TikTok? [See more]

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The top 5 broadcasting concerns in 2020, and how producers can overcome them when pitching unscripted content

2020 has been a particularly difficult and eventful year for broadcasting and production. You might initially question why, given that during… [See more]

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The 2020 US Presidential Election: Why eye-witness video is vital when covering a story of global significance

With just weeks left in the 2020 Presidential election race, Americans face an epic choice. Billed as the most important election in US history, the… [See more]

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The role of eye-witness video in telling the story of the 2020 US Presidential Election

With just weeks left in the 2020 Presidential election race, Americans face an epic choice. Billed as the most important election in US history, the… [See more]

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Four brands that successfully filled the creative content gap during COVID-19

The COVID-19 pandemic created a perfect storm for brands, production companies, and creative agencies. Online demand for content grew as the world… [See more]

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User-generated content delivers real emotion to create highly engaged audiences

Remember the two-second rule. No, I haven’t just dropped my snack on the floor! The key finding of one of the largest on-going neuroscience studies… [See more]

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Digital transformation is key to growing engagement, reach and revenue

The efficacy of video as a mechanism for advertisers is not going away. According to JW Player's webinar on the state of video, digital video… [See more]

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The UGC Advantage: Five Reasons to Stop Using Stock Footage

The ways that audiences are creating and consuming content is changing.  In an era where it’s easier than ever to be dealt misinformation and false… [See more]

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Beirut explosion: the shocking moments caught on video

The year 2020 continues to bring us one breaking news story after another. Major news publishers are edging in the race to get to the scene of these… [See more]

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