All five of the DIY ad remakes by members of the public of major ads in ITV’s “The People’s Ad Break” beat the originals on brand recall, we heard last week as the results were announced. Well, they probably waved the logo around a lot more you’d probably conclude. But then, explain this one – the remake of the biggest award winning ad of all time, the classic Honda ‘Cogs’ from 2003, was roundly beaten by its remake on emotional intensity, scoring 30.2% vs 20%. Not so easy to explain away, that. Watch the remake below.