Celebrating National Pet Month – Newsflare explores why the world loves pet videos
Today is the start of National Pet Month, a celebration of the benefits that pets bring to people's lives. They certainly make social media much more entertaining.
Pets have become a major part of our digital lives; funny animal videos have been one of the most popular trends on social media almost since its birth. Today we have ‘Petfluencers’ (pet influencers), pets have their own accounts on Facebook, YouTube, Instagram, Snap and TikTok, and some pets have even achieved celebrity status due to their huge following. In fact 27% of pets have their own social media account, and 65% of pet owners post about their furry friends on average twice a week.
Search ‘pets’ on Newsflare and you’ll see we have thousands of videos dedicated to the antics of the animals in our lives. Without fail everyday a funny pet video makes it into our trending list, and our Facebook channel Animal Antics has 461,000 followers.
Why is pet user-generated video (UGV) so popular?
Time spent with pets is never wasted
Perhaps our devotion to pets on social media is a natural extension of just how much we love them in real life. Or perhaps it goes a little deeper. Maybe because we love our pets so much, our brain tells us to have an emotional response to UGV of them online. Watching pet videos has been proven to release feel-good hormones such as dopamine and serotonin which keep us calm and happy.
Cute or funny pet videos lift the mood, make us smile and add a touch of light in the dark. I believe their sheer simplicity and joy is their biggest virtue.
The greatest pet videos on earth
Newsflare’s constantly growing global membership of filmers are out there capturing and uploading new pet clips every day, to our huge, ever-expanding UGV vault. It’s alive with diverse, emotionally powerful content and fresh ideas that will resonate deeply with audiences.
Audiences are hungrier than ever for pet video. Are you a TV producer or filmmaker working on, or planning to create a pet show? Let us inspire you with a tailored folder of user-generated video pet clips bespoke to your needs. Get in touch today.