Tom Levin
Author

Tom Levin





Four brands that successfully filled the creative content gap during COVID-19

The COVID-19 pandemic created a perfect storm for brands, production companies, and creative agencies. Online demand for content grew as the world… [See more]

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The UGC Advantage: Five Reasons to Stop Using Stock Footage

The ways that audiences are creating and consuming content is changing.  In an era where it’s easier than ever to be dealt misinformation and false… [See more]

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How has the Covid Crisis Impacted TV Producers? 5 minutes with Ian Rumsey

The heavy restrictions that production companies suddenly faced, and still face, during lock down has meant producers have had to innovate quickly in… [See more]

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Cogs Whirring?

All five of the DIY ad remakes by members of the public of major ads in ITV’s "The People’s Ad Break" beat the originals on brand recall, we heard… [See more]

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