Tom Levin
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Tom Levin





Future TV: Escapism is changing storytelling – why TV shows must become an immersive experience

Never has the need to take a break from reality been greater, yet increasingly we choose to let reality seep into the modes of entertainment we… [See more]

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UGC Trends: Making TV for Gen Z

2020 signalled a seismic shift in consumer entertainment habits.  Stuck at home during the pandemic, we became more reliant than ever on our devices… [See more]

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How to Get Started with UGC: A Practical Guide for Producers

From speaking to TV producers recently, it feels like recovery is finally underway, and demand for content is greater than ever. [See more]

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What does user-generated content have to do with professional TV Production and broadcast?

What is the fabulous, extraordinary, and compelling thing that is user-generated content (UGC), and why is it relevant to production and broadcast… [See more]

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Is UGC just low quality home video?

The most compelling thing about user-generated content (UGC) is the rawness and authenticity of real video from real people. But this is also one of… [See more]

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User-Generated Commercials: What can the advertising industry learn from Doggface208’s Fleetwood Mac TikTok?

User-Generated Commercials: What can the advertising industry learn from Doggface208’s Fleetwood Mac TikTok? [See more]

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The top 5 broadcasting concerns in 2020, and how producers can overcome them when pitching unscripted content

2020 has been a particularly difficult and eventful year for broadcasting and production. You might initially question why, given that during… [See more]

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Four brands that successfully filled the creative content gap during COVID-19

The COVID-19 pandemic created a perfect storm for brands, production companies, and creative agencies. Online demand for content grew as the world… [See more]

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The UGC Advantage: Five Reasons to Stop Using Stock Footage

The ways that audiences are creating and consuming content is changing.  In an era where it’s easier than ever to be dealt misinformation and false… [See more]

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How has the Covid Crisis Impacted TV Producers? 5 minutes with Ian Rumsey

The heavy restrictions that production companies suddenly faced, and still face, during lock down has meant producers have had to innovate quickly in… [See more]

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