Never has the need to take a break from reality been greater, yet increasingly we choose to let reality seep into the modes of entertainment we… [See more]

2020 signalled a seismic shift in consumer entertainment habits.  Stuck at home during the pandemic, we became more reliant than ever on our devices… [See more]

From speaking to TV producers recently, it feels like recovery is finally underway, and demand for content is greater than ever. [See more]

What is the fabulous, extraordinary, and compelling thing that is user-generated content (UGC), and why is it relevant to production and broadcast… [See more]

The most compelling thing about user-generated content (UGC) is the rawness and authenticity of real video from real people. But this is also one of… [See more]

User-Generated Commercials: What can the advertising industry learn from Doggface208’s Fleetwood Mac TikTok? [See more]

2020 has been a particularly difficult and eventful year for broadcasting and production. You might initially question why, given that during… [See more]

The COVID-19 pandemic created a perfect storm for brands, production companies, and creative agencies. Online demand for content grew as the world… [See more]

The ways that audiences are creating and consuming content is changing.  In an era where it’s easier than ever to be dealt misinformation and false… [See more]

The heavy restrictions that production companies suddenly faced, and still face, during lock down has meant producers have had to innovate quickly in… [See more]