User-Generated Commercials: What can the advertising industry learn from Doggface208’s Fleetwood Mac TikTok? [See more]

User-Generated Commercials: What can the advertising industry learn from Doggface208’s Fleetwood Mac TikTok? [See more]

2020 has been a particularly difficult and eventful year for broadcasting and production. You might initially question why, given that during… [See more]

The COVID-19 pandemic created a perfect storm for brands, production companies, and creative agencies. Online demand for content grew as the world… [See more]

The ways that audiences are creating and consuming content is changing.  In an era where it’s easier than ever to be dealt misinformation and false… [See more]

The heavy restrictions that production companies suddenly faced, and still face, during lock down has meant producers have had to innovate quickly in… [See more]

All five of the DIY ad remakes by members of the public of major ads in ITV’s "The People’s Ad Break" beat the originals on brand recall, we heard… [See more]