11th March 2021: Newsflare, a leading global provider of eye-witness video and user-generated content for publishers, broadcasters and digital media, has announced it has hired Joanna Golden, former Business Development Director at Shutterstock, as its new VP Editorial Sales, Americas. With an impressive track record as a stellar media sales leader, the appointment of Joanna is a coup for Newsflare as its growth trajectory in the US accelerates.
Demand for video content is at an all-time high. Growing desire to break news with video, and utilise user generated footage to tell the stories shaping the world, has seen Newsflare experience impressive growth over the last 12 months. Keen to capitalise on this growth trajectory and harness the opportunity to truly dominate in a fast-growth market, Joanna will play a key role in ensuring Newsflare becomes the UGC partner of choice for publishers, broadcasters and digital media providers in the US.
Prior to her role at Shutterstock, Joanna held business development roles at Clear Channel Outdoor, Titan and Outcast. She has a strong skill-set and experience in attracting clients in highly competitive markets, cultivating partnerships and capturing emerging market opportunities. Joanna is highly regarded as a trusted advisor, able to connect with decision makers, articulate value, and deliver results.
Speaking about the appointment Neil Rampe, Chief Commercial Officer at Newsflare commented: “We’re excited to welcome Joanna to the team. Her appointment demonstrates our desire to grow market share in the US. Editorial customers must invest in harnessing video to tell the stories of the day, and capture the attention of audiences. Likewise, now is the time for us to invest in increasing awareness of Newsflare’s unique proposition. I believe Joanna will bring a new dynamic to our business, and I look forward to seeing her surpass her previous successes here.”
“I am thrilled to join Newsflare”, said Joanna. “Newsflare is an exciting, agile and customer experience-driven business set to take the lead in a highly dynamic market. I look forward to bringing customers superior content that informs, engages and builds audiences, and playing my part in helping Newsflare take their rightful place as the dominant force in the UGC market.”
Kelly Prior at Kelly Prior Ltd on +44 7730 572828 or at email@example.com
Headquartered in London and with offices in Los Angeles, Newsflare is a global leader in licencing user-generated and eyewitness video to TV producers, brands, advertising agencies, and publishers.
Its unique model, which combines tech driven optimisation with the expertise of seasoned editorial and production teams, sources UGC from a diverse partner network and 40,000 strong content creation community. With viral video and breaking news from around the globe uploaded daily, a back catalogue of nearly a quarter of a million videos, and an ability to crowdsource content, Newsflare ensures the stories buyers want to tell are easy to source and quick to license.