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The value of local news has been heightened once again thanks to the pandemic and numerous lockdowns that communities have had to endure over the past couple of years. Individuals across the world have had to rely on their local media outlets to deliver them coverage of the goings-on in their area, including how their neighbourhood, town centres and hospitals were affected by the pandemic.
Newsflare works with international media organisations that are renowned across the world - in recent months we've sold video that tells stories of global significance to; the BBC, Sky News and NBC. But we also recognise the vital importance of local news, for shining a light on untold stories and combating the information deficit.
In research carried out by Reuters Institute in 2021, 53 percent of respondents said they had sought out local information about coronavirus or health news. Data such as this proves there is still a key interest in practical neighbourhood "news you can use." Local news matters because audiences use it to communicate with and understand one another - to strengthen our relationships as a family, between friends or our communities. In some cases, local news literally saves lives - communities use this information to avoid danger such as extreme weather or terror incidents.
Publishers of local news recognise this and are increasingly putting aside more resources for this. Local publishers are particularly turning to social video, for its power to connect them to audiences and audiences to communities. Newsflare has the contacts and is keener now more than ever to get your local story in front of them and secure you a sale. Newsflare has the expertise and network to take a local story worldwide, so don't hold back because you think what you have filmed is not a story or is too local. We urge filmers reading this; to upload your footage no matter how small the story might seem.
Super-local going Global
This video from Urban Pictures UK of scuffles at Boxing Day fox hunt in Newport, Wales sold not only to regional publications such as the the Bristol Post, BBC Wales, Wales Online but also UK nationals.
This video from Paul Painter of a rockfall on southwest England's Jurassic coast sold to a UK national, a large Spanish broadcaster and a major US weather channel within four days of being uploaded to the platform.
This video from Patrick Coyne of dolphins glowing as they glide through bioluminescent waves off Newport Beach in southern California has sold to the Sun, CNN, New York Post, TMZ, South China Morning Post, LADBible and many more.
This funny CCTV footage from Sean Atkinson of a bear opening a door to a home in Canada looking for pizza was bought by German public television, a Belgian publisher, a UK national and many more.
Capture the moment, get rewarded
Life, with all its colour and craziness, sights and sounds, triumphs and tragedies, is the greatest show on earth. A spectacle that demands boots on the ground, capturing its most memorable moments on video, so everyone can have a front-row seat.
When you capture life as it happens, you can trust us to connect you with a bustling marketplace of storytellers, across TV production, online and social publishing and brands in search of the authentic, the quirky, and even the downright brutal.
Uploading is easy, and we’ll make sure you get paid a fair price for your work so you can get straight back out there with your camera. Moments that matter are happening everywhere, all the time, and the world is hungry to see them on video.
Let us help you be part of the greatest show on earth.
