Now more than ever, staying connected matters most of all and as we're all in lockdown, people are sharing their stories and experiences of quarantine life through videos, helping everyone to stay connected across the globe.
We've noticed brands are embracing the power of user-generated videos and it's been brilliant to see how quickly they have switched campaigns to create innovative, dynamic and relevant content in challenging times - all to help keep spirits up across the nation.
Given the present state of low trust, businesses will have to fill a further void, that of credible information. With this in mind, we've seen for ourselves that UGC is shining a light on telling the real stories from members of the public that can help to lift community spirits, especially during these uncertain times.
Earlier this week, we were pleased to have worked with Virgin Media on their ‘Stay home, stay safe, stay connected’ campaign where UGC is telling the story of how people are spending their time in isolation, championing all the ingenious ways we are all building connections.
We were also pleased to work with @LocomotiveCntnt on a great campaign for @Oreo. We love seeing brands adapting quickly to the lockdown and harnessing user-generated content to tell creative and inspiring stories! Check it out below.
Need some help, or to get an idea of content available to you? Get in touch with our Head of Sales & Brand, Tom Levin: tom.levin@newsflare.com.