Now more than ever, staying connected matters most of all and as we’re all in lockdown, people are sharing their stories and experiences of quarantine life through videos, helping everyone to stay connected across the globe.
UGC is shining a light on the positive stories across the globe
We’ve noticed brands are embracing the power of user-generated videos and it’s been brilliant to see how quickly they have switched campaigns to create innovative, dynamic and relevant content in challenging times – all to help keep spirits up across the nation.
Given the present state of low trust, businesses will have to fill a further void, that of credible information. With this in mind, we’ve seen for ourselves that UGC is shining a light on telling the real stories from members of the public that can help to lift community spirits, especially during these uncertain times.