What Makes a Newsworthy Video?
Interview with Serge Cartwright
We caught up with Serge Cartwright, Chief Editor of Newsflare, to ask him a few questions about the company and what he believes it takes to make a newsworthy video.
How long have you been in the media / news industry?
I trained as a broadcast journalist in 2004 and have been working ever since in TV news.
What would you say is unique about Newsflare?
Newsflare is a video news agency, which recognises that often members of the public are filming the best footage.
We’re obsessed by tracking down the most amazing video in the world and making sure it earns a fair price and gets as large an audience as possible.
Newsflare is all about video. Why do you think people use Newsflare?
Because great video is often being captured by ordinary people who don’t always know what to do with it. That’s where Newsflare steps in. We market our members’ videos to a global list of news media buyers.
Media organisations love to use user-generated content, however they can’t always trust it. Newsflare takes the hassle out by verifying and rights clearing the content, so that they can use it with confidence.
What do you think makes a good newsworthy video?
Human interest always plays a big part in newsworthy video.
Can you give us an example?
We exclusively licensed a video recently of a construction worker in Texas who was caught on the balcony of a building, which was on fire. It was impossible to take your eyes off the screen as his dramatic escape unfolded. See the video here
Why do you think this video worked and was popular with news buyers?
News organisations want you to watch their output. When they bought that footage from us, they knew that anyone watching would be on the edge of their seat right to the last nano-second.
Finally, any advice for members looking to shoot newsworthy video and what they should look out for?
Don’t be too constrained by what you think of as newsworthy. We have lots of different clients and they need all sorts of video.
Yes, we sell dramatic videos depicting scenes of international importance, but we also sell silly stuff, like animals doing funny things.
If you’ve filmed something, which you think is interesting, unusual, dramatic, beautiful or funny, there’s every chance we can sell it for you.